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Beneficiary of the week: Khwezi Mthembu
Definitive Brand Culture (Pty) Ltd is a multi-media company that was founded by Mr Khwezi Mthembu (Quezi Mthembu) from Embalenhle in the Mpumalanga Province.
Khwezi started his career in Marketing as a Client Account Specialist for Sign A Rama Secunda and an Office Manager at Jimmy’s Media. He climbed the corporate ladder through to managing one of the biggest media houses, and he is also a sought-after speaker on marketing and branding matters.
In 2015, Khwezi registered his company and his services include graphic and logo design, printing, embroidery, branding and web development.
Upon realising the need for more equipment and having already received the Business Management Training from the NYDA, the young aspiring entrepreneur applied for Grant Funding at the Secunda branch. He was awarded R48 468,25 worth of production equipment and tools including a PC, laptop, cameo/silhouette plotter and digital printers as well as a cap heat press.
Definitive Brand Culture (Pty) Ltd currently employs three people who are each responsible for administrative work, design and general printing. Khwezi’s immediate future expansion plan is to open a branch in Gauteng.