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NYDA Beneficiary: In-House Media and Communications
Two young people from Bethlehem in the Free State Province, Motlatsi and Dimakatso Mofokeng, founded In-House Media and Communications. The Company specialises in Photography, Corporate Videos, Promotional Videos and Graphic design services.
Motlatsi acquired his Bachelor of Arts Degree in Motion Picture Medium in 2012 and, proceeded to work as an intern for a Media House, where he gained vast knowledge and skills in photography and videography. He identified a marketplace and established his business when his internship contract ended. He outsourced equipment from different suppliers to service his clients. This affected the business’ ability to generate profit and restricted it from being competitive.
The young aspiring entrepreneur decided to seek financial assistance and approached the NYDA. After undergoing all application processes, Motlatsi received the NYDA Grant Funding to the value of R49 992, 00 to purchase equipment for the company. The assistance from the NYDA has enabled the business to penetrate the market and, is currently servicing different Municipalities, Motor Dealerships, and Shopping Malls. The equipment has enabled competitive advantage, and the business' turnover has increased significantly.
In-House Media and Communications have also received recognition from different stakeholders for the unique and exceptional work it offers. The founders have expressed their utmost gratitude to the NYDA for believing in their business.