Two
young people from Bethlehem in the Free State Province, Motlatsi and Dimakatso
Mofokeng, founded In-House Media and Communications. The Company
specialises in Photography, Corporate Videos, Promotional Videos and Graphic
design services.
Motlatsi
acquired his Bachelor of Arts Degree in Motion Picture Medium in 2012 and,
proceeded to work as an intern for a Media House, where he gained vast
knowledge and skills in photography and videography. He identified a
marketplace and established his business when his internship contract ended. He
outsourced equipment from different suppliers to service his clients. This
affected the business’ ability to generate profit and restricted it from being
competitive.
The
young aspiring entrepreneur decided to seek financial assistance and approached
the NYDA. After undergoing all application processes, Motlatsi received the
NYDA Grant Funding to the value of R49 992, 00 to purchase equipment for the
company. The assistance from the NYDA has enabled the business to penetrate the
market and, is currently servicing different Municipalities, Motor Dealerships,
and Shopping Malls. The equipment has enabled competitive advantage, and
the business' turnover has increased significantly.
In-House
Media and Communications have also received recognition from
different stakeholders for the unique and exceptional work it offers. The
founders have expressed their utmost gratitude to the NYDA for believing in
their business.